The development of new products is always guided by your wishes and needs, as well as current market conditions. Ultimately, H&S customers decide for themselves, based on criteria such as taste and appearance, whether a product meets their expectations. And against the backdrop of the ‘healthy eating’ trend, consumers today increasingly appreciate the value of safety and quality in food.

The Goldmännchen-TEE brand is enjoying ever-growing popularity. Its key feature is this: Goldmännchen-TEE simply tastes better. The company’s mission statement places its absolute focus precisely on this. Here, taste is not a matter of marketing, but a top priority and a central management task for the company.

For this reason, the distinctive worlds of flavour – such as the many blends at Goldmännchen-TEE or the H&S fruit and wellness teas – are of the utmost importance within the company and are all ‘owner-tasted’. This is because only in this way can the consistent focus on taste and quality across the various brands and product lines be achieved. The family not only ensures for themselves the quality of the goods to be delivered, but is personally responsible for the many, often unique tea variations in a wide variety of flavours and stands behind them with their good name!